The Founder ( Hunger for Power in Spain and The Founder in Latin America ) is a 2016 biographical film . Directed by John Lee Hancock and Robert D. Siegel, it tells the story of Ray Kroc and his acquisition of McDonald’s fast food chain . Michael Keaton plays Kroc and Laura Dern , his wife Ethel Fleming. The cast also includes Nick Offerman , John Carroll Lynch , Patrick Wilson , BJ Novak , Ric Reitz andWilbur Fitzgerald . The film premiered on August 5 , 2016 .
It is the chronicle of the expansion of the McDonald’s gastronomic empire . The founder tells the true story salesman Illinois , Ray Kroc , who meets with the brothers Mac and Dick McDonald , operating a successful restaurant fast food in Southern California in the early 1950s . Its production focuses on: hamburgers, chips and milkshakes, which allows them to provide quality and fast service. Kroc deploys a subtle maneuver to take control of the company, which after buying it from the McDonals brothers in 1961 for 2.7 million dollars.
In 1954, Ray Kroc is an unsuccessful seller of “Prince Castle” blenders that allow the production of six milkshakes simultaneously (and an endless number of useless objects). He has the support of his wife, Ethel and, at fifty-two, he has saved enough to live in comfort and simplicity, although he still maintains aspirations. After learning that a restaurant in San Bernardino has ordered an unusual number of blenders, Ray travels to California to check. Find a very popular establishment, owned by the McDonals brothers, managed by themselves, which offers fast service, high quality food in disposable packaging, and which enjoys a large family-type clientele.
Ray meets with the two brothers “Mac” Richard. Ray visits the kitchens and takes notes of the employees’ work. Dick explains that high-quality food and quick service like lightning are the backbone of his dinner. Ray takes the brothers to dinner and tells the story of McDonald’s origin. The next day, Ray suggests the franchise brothers of the restaurant and discovers that they had previously tried to do so, but only found absent owners and inconsistent standards that eventually led to the company’s failure. Ray persists and eventually convinces the brothers to allow him to direct his franchise efforts on the condition that he accepts a contract that requires all changes to receive the approval of the McDonald brothers.
Initially, Ray tries to attract wealthy investors to open franchises, but finds the same bad management ethics that condemned the efforts of the original franchise. Ray hits on the idea of the franchise to middle-class investors, who are more likely to be hands on and willing to follow McDonald’s formula. This proves to be successful, and new franchises begin to open in the Midwest with Ray representing himself as the creator of McDonald’s. During this time, Ray meets Rollie Smith, owner of a restaurant interested in Minnesota who wants to invest, and his wife Joan, whom Ray is immediately attracted to.
Despite its success, Ray begins to encounter financial difficulties, as his share of the franchise’s benefits is limited due to his contract, and the fact that the owners are finding higher than expected costs, particularly for cooling of large amounts of ice cream for meringue. Joan suggests a shake powder to Ray as a way to avoid these costs, but the brothers refuse to compromise the quality of their food. With his debts rising, Ray goes to his bank to try to renegotiate his loan, but they refuse. Fortunately, Harry Sonneborn financial consultant Tastee Freeze, hears it, who agrees to check Ray’s books. Realizes that the real opportunity to obtain benefits is to provide real estate to the franchisees, which will not only provide an income stream, but will also provide influence over its franchisees and the McDonald brothers. Ray incorporates a new company, Franchise Realty Corporation and attracts new investors to the real estate company.
Emboldened, Ray begins to increasingly challenge the McDonald brothers and bypass their authority, including supplying powdered milkshakes to all franchisees. Finally, Ray renames his company to The McDonald’s Corporation and demands to be released from his contract and buy the brothers out, the news that he sends Mac in diabetic shock. Ray visits him at the hospital and offers him a blank check to solve his business. The brothers accept a payment of 2.7 million dollars and an annual royalty of 1%, but when the time comes to finalize the agreement, Ray refuses to include the rights in the agreement and instead offers an agreement to squeeze hands. Afterwards, Dick asks Ray why he had to take over his business, when he could easily have stolen his idea and recreated it.
The McDonald brothers are forced to take their name out of the original restaurant and Ray opens a new McDonald’s franchise directly across the street from the original restaurant to finally put the McDonald brothers out of business. The film closes in 1970 with him preparing a speech in which he praises his success in his elaborate mansion with his new wife, Joan. An epilogue reveals that the McDonald brothers were never paid their royalties.
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Movie Quality : 480P WEB-DL
Movie Size : 313 MB
Movie Language: English and Hindi (Dual Audio)